< BACK [ESC] # BLAMEOPAL©
> Blame Opal is an AI design studio in London — AI-generated campaign imagery, key visuals and creative systems, directed by human craft.
## About
Blame Opal is an AI design studio in London — a new kind of studio where AI and human craft work in tandem to reach outcomes the industry hasn’t explored yet. The foundations are advertising: a career spent inside the world’s biggest agency networks, setting the standard for brands you’d recognise instantly. The studio produces AI-generated campaign imagery, key visuals, creative systems and workflows, alongside brand identity, print, motion, 3D and creative direction — every AI output directed by an award-winning Design Director. A big agency in a French bulldog-sized package.
The obsession runs deep. Our white is matched to the coat of Opal, the French bulldog the studio is named after. She destroys everything she touches, not out of malice, just disruption. Our black is **Binary Black, hex #101010**, a quiet nod to the ones and zeros running underneath everything we make. If we go to that level of detail on our own brand, imagine what we'll do with yours.
- Founder: James Nawka — award-winning Design Director (Publicis, WPP, Omnicom; work for Microsoft, Shell, Ralph Lauren, Mercedes-Benz and the Olympics)
- Location: London, United Kingdom
- Status: Available
- Contact: james@blameopal.studio
## Services
- AI & CREATIVE SYSTEMS — Key Visuals / Workflows / Automation / Landing Pages
- DESIGN — Identity / Print / Motion / 3D / Social / Guidelines
- DIRECTION — Creative Direction / Strategy / Craft QA
- WORKSHOPS & CONSULTANCY — AI Adoption / Team Workshops / Mentorship
## Links
- [Home](https://blameopal.studio/): interactive teletext-style portfolio
- [Studio](https://blameopal.studio/studio): about the studio, services and founder
- [This site as markdown](https://blameopal.studio/index.md): full content for AI readers
- [LinkedIn](https://www.linkedin.com/in/jamesnawka/): connect with the studio
## FAQ
**What is Blame Opal?**
Blame Opal is an AI design studio in London where AI and human craft work in tandem. It produces AI-generated campaign imagery, key visuals, creative systems, brand identity, motion and creative direction — every output directed by an award-winning Design Director.
**What AI design services does Blame Opal offer?**
AI & Creative Systems (AI key visuals, generative campaign imagery, workflows, automation, landing pages), Design (identity, print, motion, 3D, social, guidelines), Direction (creative direction, strategy, craft QA) and Workshops & Consultancy (AI adoption, team workshops, mentorship).
**Where is Blame Opal based?**
Blame Opal is an AI design studio based in London, United Kingdom, working with clients anywhere.
**Who runs Blame Opal?**
James Nawka — an award-winning Design Director whose career runs through Publicis, WPP and Omnicom, directing brand and campaign work for Microsoft, Shell, Ralph Lauren, Mercedes-Benz and the Olympics. He directs every AI output that leaves the studio.
**How is Blame Opal different from other AI studios?**
The judgement behind the AI. Years spent in the rooms where multimillion-pound brand work gets approved or killed now direct every generated image, so the output holds up to big-agency craft standards. Anyone can get a brand from A to B — Blame Opal is already at G.
**How do I start a project?**
Email james@blameopal.studio or connect on LinkedIn with a short outline of your project.
**Is Blame Opal available for new work?**
Yes — the studio is currently available for new projects.
## Case Studies
### Acme Corp — Signal
- Skill: Brand Identity
- Year: 2026
Placeholder case study for Acme Corp — Signal. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### Nova Records — Drift
- Skill: Art Direction
- Year: 2026
Placeholder case study for Nova Records — Drift. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### Hex Arcade — Insert Coin
- Skill: Web Design
- Year: 2025
Placeholder case study for Hex Arcade — Insert Coin. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### Mono Press — Riso Series
- Skill: Print Design
- Year: 2025
Placeholder case study for Mono Press — Riso Series. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### Field & Co — Notes
- Skill: Editorial
- Year: 2025
Placeholder case study for Field & Co — Notes. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### Static Radio — Broadcast
- Skill: Motion Design
- Year: 2024
Placeholder case study for Static Radio — Broadcast. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### BlameOpal — Self Initiated
- Skill: Experimental
- Year: 2024
Placeholder case study for BlameOpal — Self Initiated. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### Ghost Kitchen — Late Menu
- Skill: Packaging
- Year: 2024
Placeholder case study for Ghost Kitchen — Late Menu. Replace this body text with the real
project story; it feeds the .MD view and /index.md for AI readers.
### EE — TV Launch
- Skill: Motion
- Year: 2026
Created four animations for the launch of EE TV. Three were email headers for a CRM pipeline, each visually consistent but with distinct messaging. Concepted the visuals and how the animations would function, keeping file sizes low enough to avoid spam filters. The fourth was a bespoke product launch piece. The headline was "it's showtime," with popcorn falling into the scene to reveal the text. Individually animated every piece to interact with the product photography as it would in real life. Bought a pack, threw it across my desk, studied the physics. That last unexpected pop you always get when you cook popcorn — included it coming off the typography at the end.